Marketing Food Brands by Ranga Chimhundu

Author:Ranga Chimhundu
Language: eng
Format: epub, pdf
Publisher: Springer International Publishing, Cham

Quality criteria

Case study tactics employed in this research to address respective quality criteria

Phase of research in which tactics occur

Construct validity

Use of multiple sources of evidence , namely secondary data, in-store category observational data and in-depth interview data. Data triangulation and methodological triangulation employed.

Data collection

Establishing the following chain of evidence : documented prior theory (with derived specific research issues and conceptual framework); citations of evidentiary sources; case study database and case study report.

Research design, data collection and composition

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.